including manufacturing ), product platforms B u s i n e s s F i n a n c e

including manufacturing ), product platforms B u s i n e s s F i n a n c e

Unit Case Study 1 – Bamboo House India: Effective Project Management?

Instructions and Some Useful Information for Case Study Analysis

Read the Case Study associated with the specific unit carefully, then proceed as follows:

  • While there is no “formula” for analyzing case studies, the following guidelines are recommended:
    • Define the goals and objectives for your analysis. What questions are you trying to answer and what issues are you trying to resolve?
    • Rapidly skim through the case study and get a sense for how the case study has been structured
    • Read through the case study with paper and pencil and make notes as you go along
  • Structure the information in the case study: this is the key step.
    • Whilst addressing the case questions, think of the information given in the case study as “raw data” that you have gathered to help you answer the questions and resolve the issues in Step 2a above.
    • You need to structure this information to resolve the issues. Here are some useful dimensions along which you can structure the given information chronologically:
      • evolution of the industry in which the enterprise operates (e.g., changes in technology, customer needs, competitive landscape)
      • evolution of strategy – business, technology, and market – of the enterprise
      • evolution of technology (including manufacturing), product platforms, and product lines of the enterprise
      • the technology, product, and process development process within the enterprise
      • growth (or decline) of the enterprise with respect to market share, revenues, costs, profits, etc.
      • organizational structure of the enterprise
      • key decisions made at different stages in the life of enterprise, and the drivers for these decisions
      • the interconnections and relationships between all the above factors
    • Make extensive use of figures, tables, trees, etc. to shape your thinking during the structuring process.
    • Perform any necessary analysis, for example, revenues or costs associated with different design options
  • Draw conclusions, answer questions, resolve issues, and make recommendations using the structured information in Step 3.

Case Study

Srinivas, V., Vemulavada, S., & Mora, S. (2010). Bamboo House India: Effective project management? IBS Case Development Center.


Upon successful completion of the case study, students will be able to

  • explain the concept of project planning and its significance,
  • identify the need and importance of project planning,
  • explore project planning of specific institution – Bamboo House India, and
  • analyse project planning process.


Refer case study for details of case and respond to the case question below:

  • Distinguish between project management and project planning
  • Explain the need and importance of project planning and elaborate the project planning process
  • Analyse the planning process at Bamboo House India.

Submission should be a maximum of 4-5 pages double-spaced (excluding title page and reference page) words limit around 800 to 1000, and should follow APA referencing style.

please follow the instruction thanks

the Case study is in the attached PDF-

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