big data approach using secondary data W r i t i n g
Part 1 —
Using the material in the Readings and Resources, build a preliminary and brief proposal on a well-defined but short market research project you will develop and execute this course. Describe the target population, and explain the type of data that will be used. Using insights from the chapter readings and additional resources, describe how you might use the information from the findings of the research.
After reading the assigned material, define the ethical considerations for design and interpretation of survey results.
- Part 2 —The Market Research Plan Project is a required component of the learning outcomes for this class. In this assignment, submit your marketing research plan introduction.
- The purpose of the introduction is to:
Define the organization’s current situation.
Identify useful decision statements and related research questions.
Define how consumers, competitors, and employees view the firm.
Provide ideas for product improvements or possible new product development.
- Examine how well a marketing theory describes the marketing reality.
- Assignments Instructions
- Based on the concepts presented in the course readings and the research from the Hodges University Library, complete a written analysis of the Introduction to the Marketing Research Plan Project based on the following criteria:
- Product/Service improvement or development description.
- Analysis of the current market and the organization’s current situation including strengths and weaknesses.
Define how consumers, competitors, and employees view the business/organization.
Define research objectives to include explicitly what type of research needs to be done and what type of information is hoped to be obtained from the research.
Target population description.
- Create your survey within Survey Monkey (Links to an external site.). Include the survey design and methodology in this introduction to the market research project.
- Part 3—-
- Define qualitative and quantitative. Compare and contrast the two approaches. What types of situations call for qualitative research? Discuss the role of exploratory qualitative research in scientific decision-making.
- What are the key differences between a focus group interview and a depth interview?
- Define secondary data. What are the primary advantages and disadvantages of using secondary data to a marketing researcher? How might a bank or healthcare organization use a big data approach using secondary data to predict peak periods for loans or emergency care?
- Do you believe it is ethical for an employer to mine social networking sites for personal information about employees? Does it matter if the information refers to behavior solely away from work or that is somehow tied to things done while at work?
What type of survey approach is most likely to yield the highest response rate? What approach(es) will yield the lowest response rate? Identify the advantages and disadvantages of conducting surveys using personal interviews, telephone calls, smartphone, tablet, or PC.
What are the major limitations and ethical issues associated with observational data collection techniques? Why is observation such a big part of an ethnography qualitative research approach?
Part 4—Using your survey, make the case that it is the right design for the sample, as well as the knowledge in which you are seeking.